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Marketing: Our Special Award for Marketing Bragging

One of the key industrial sectors where we work is Material Handling.  In the course of a project late 2006, one of our sourcing consultant identified a promissing company in the sector.  Their website displayed a range of conveyor modules as well as a good family of components such as rollers.

Supplier Home Page

 

 
Product Page
 

Always looking for new opportunity, the sourcing consultant called the company, inquired about pricing and requested a sample.  The price was good and the sample within the requirement range.  We were very happy to have discovered a new potential supplier, until ...

 

Supplier Gate
Supplier Yard
The visit revealed one of the poorest and shabiest workshop ever visited at part of our search for industrial suppliers.  We did not dare to take picture inside the dark and chaotic shop.  The self proclaimed "leader in the field" of Material Handling proved to be more of a leader in deceptive marketing.  Such a level of bragging and boasting deserve our Special Award !

Etienne C. - March 2007

 

 


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